Morales is a 20-year veteran in business and strategic partnership development and has extensive experience in delivering projects and programs that engage and empower clients and communities across the United States. In 2012, Morales founded North Star Alliances, a division of Biltmore Group and community engagement firm, which he grew from a home-based operation to a 10-person team managing multi-million dollar projects in just six years. Under his leadership, North Star Alliances built a reputation for producing expectational results for its clients, which includes Google, Coca-Cola, Los Angeles County Metropolitan Transit Authority, and L.A. Care, among many others, due to the company’s strong focus on 360-degree customer service and high quality execution on strategy development, marketing, communications, public relations, community engagement, creative partnership development and grassroots outreach.

Morales was recently appointed by California Assembly Speaker Anthony Rendon to the California Employment Training Panel and is a member of the board of directors for the Mexican American Opportunity Foundation and the East Los Angeles YMCA. Morales graduated from Pepperdine University with a Master of Business Administration and a Bachelor of Science in Business Management.

For BG, DeGroof has been instrumental in the successful delivery of complex projects for clients such as Google, L.A. Metro, Parking Company of America and Exposition Park.

DeGroof is an accomplished operations management executive with 23 years of experience specializing in new division start-ups, account management, project management, kaizen/continuous improvement, supply chain management, global sourcing, and the establishment and management of key performance indicators.

Prior to joining BG, DeGroof’s most notable achievements include the start-up of brand new divisions within four different companies, all achieving multi-million-dollar revenues within his first year at each respective company. Previous roles include his five years at children’s toy company, Applause, Inc., in which he managed accounts and projects for Disney Consumer Products, Universal Studios, General Mills, and Tricon Global Restaurants, introducing more than 250 million toys into the market including 35 million talking chihuahua stuffed toys for Taco Bell’s famous promotional program. During his 10 years as Vice President of Operations at EZ Shipper Racks, Inc., Chris managed teams in Asia as well as in the USA for concurrent and multi-faceted programs, including global supply chain operation projects for Home Depot, Lowes, Tractor Supply, and MTD Products.

DeGroof holds an Executive MBA from Pepperdine University and a B.A. in Psychology from UCLA and is certified in Production and Inventory Management (CPIM) through APICS. DeGroof has served as a member of the Board of Directors for the San Fernando Valley chapter of APICS, the Association for Operations Management.

JElena Group specializes in developing national large-scale consumer education and social impact campaigns. JElena Group is currently leading a national movement to educate consumers on digital citizenship on behalf of Google. Elena leads the team in strategy and business development. She has more than 18 years of experience and has worked with fortune 100 companies, national associations, federal agencies and non-profit organizations. Some of her clients include: Google, Wells Fargo, Chase, MassMutual, Mary Kay, American Airlines, National Association of Broadcasters and Stanford University.

She connects her passion, education and entrepreneurship, to her clients’ needs to create change and deliver social impact. Elena holds a Bachelor of Arts in English and Philosophy from James Madison University and a Master of Arts in Literature and Language from Marymount University. Most recently she graduated from the Stanford Latino Entrepreneurship Program with a certificate for scaling businesses. When she’s not hard at work you can find her playing tennis, reading books or hiking with her husband, Joe, and their baby JoJo. Her morning routine: Smoothie. Read. Learn. Create. Engage. Repeat.

She has led client activations from small pop-up booths to production of large-scale events. Godina has produced events across the country for clients such as Coca-Cola, Kellogg’s, and Delta. Significant successes to date include top-to-bottom planning and production for the American Music Awards (AMAs) and four consecutive years of The Black Entertainment Television (BET) Experience, in which she managed the concept, branding, staffing, and entire production of the event. Godina thrives on fast-paced projects, has keen attention to detail, and is bilingual in English and Spanish.

Pena is bilingual in Spanish and is great at communicating and connecting with people of various cultures. Pena has excellent work experience engaging with Hispanic communities and this skill has allowed her to become very well rounded within Hispanic market. Pena has partnered with several organizations including L.A. Care, Coca Cola, Team Enterprises, American Golf, Telemundo, Outlaw Energy. She worked three seasons for Major League Soccer’s Chivas USA in the Sales and Marketing department, where she assisted with the execution of brand activations, community engagement, fan and guest relations, operations, and street teaming. Pena has a Communications degree with an Advertisement and Public Relations emphasis from California State University, Los Angeles.

In his role, Morales manages NSA’s assets, equipment and vehicles. Previously, Morales worked for Swissport International and Sweet Lucie’s Ice Cream & Treats in various inventory management and logistics roles. Morales attended the University of California, Santa Cruz.