CASE STUDY | L.A. CARE HEALTH PLAN
COMMUNITY OUTREACH, EVENT, AND MARKETING SERVICES
BG is the de facto community outreach, event, and marketing arm for L.A. Care Health Plan, the largest public health care plan in the country. BG has been a proud partner to L.A. Care for the past five years and provides them 360-degree service including strategy and marketing. Under our partnership, we have successfully delivered over 50 community events, such as:
- Palmdale Family Resource Center Grand Opening
- Pacoima Family Resource Center Grand Opening
- Martin Luther King Hospital 20th Anniversary Celebration
- Back to School Events at all Family Resource Centers
- Health Care Provider Recruitment & Receptions
- Agent Appreciation Events
BG has just signed a three-year Master Service Agreement with L.A. Care to continue these services, with an increase in the number of annual events (35 events per year) as well as other marketing services. Event services include strategy and planning, securing site locations and permits, public outreach and community engagement, coordination of all vendors, set-up and break down, food and beverage distribution, sales and informational booth support, sales lead generation and reports, children’s activities, staffing (up to 20 team members), the overall run of show, and post-mortem reporting. We even purchased and wrapped a sprinter van.
BG strongly believes in L.A. Care’s mission to provide access to quality health care to Los Angeles County’s most deserving residents – our vulnerable and low-income communities. Our specialty as a community engagement firm is to design and deliver initiatives on L.A. Care’s behalf that benefit underserved communities and bring value back to L.A. Care. It has been exciting and a privilege to work with the various divisions of the L.A. Care team to create and implement marketing programs and events that strategically align with their core business goals.